

Apple Store logo, App store Android Google Play, get started now button, text, logo, black png 1513x540px 59.92KB.Google Play App store, google, angle, text, logo png 4448x1500px 180.47KB.Google Play App store Apple, apple, text, rectangle, logo png 512x512px 106.38KB.Google Play Mobile Phones Google Search, google, text, logo, sign png 1000x373px 60.06KB.Google Play Android App Store Apple, android, text, rectangle, logo png 1000x379px 48.71KB.iPhone frame illustration, iPhone X App Store Apple iOS 11, apple, angle, rectangle, black png 2880x5664px 3.02MB.App Store Apple Google Play iPhone, mid-autumn lantern, text, logo, mobile Phones png 1670x940px 55.94KB.Google Play App store Apple, apple, text, rectangle, logo png 634x528px 34.44KB.Google Play Store logo, Google Play App Store Android, wallets, text, label, logo png 1500x1500px 67.47KB.App Store Apple Google Play, apple, text, logo, mobile Phones png 775x300px 42.14KB.If VAT is 20% and Google's fee is 15% Net Revenue will be 0.68 Kr. The Net Revenue deducts both VAT and Google's fee. VAT is built into this price but the number Google reports to developers is what remains after VAT is removed, so in this case, the Gross Revenue will be reported as 0.80 kr. On Google Play, the purchaser downloads the app and pays 1.00 kr. If VAT is 20% and Apple's fee is 15% Net Revenue will be 0.68 Kr. The Net Revenue deducts both VAT and Apple's fee. VAT is built into this price, so the Gross Revenue will be reported as 1.00 kr. On the App Store, the purchaser downloads the app and pays 1.00 kr. Let's start with the app purchaser based in Denmark, a country that requires VAT. Google's Net Revenue does not include VAT.

Google's Gross Revenue does not include VAT.Apple's Net Revenue does not include VAT.Apple and Google report on Value Added Tax (VAT) differently, and that impacts the Gross Revenue number we report.
